Personalized UX/UI plan for a balanced website

WTF we did here: UX/UI design, web design, web development, conversion rate optimization, SEO, branding, brand storytelling, digital production, e-commerce, strategy blueprinting, marketing strategy

The startup

If you are reading this, chances are that you already know about our special venture-building relationship with Nutrivat.

If this is the first time you’ve ever heard or read about SplitX MAD or Nutrivat, no hard feelings. Here is a link to our previous MAD story, but don’t forget to come back and read this delicious piece. If you do forget, we might get a bit MAD at you.

ux/ui design, nutrivat, startup, personalized diet, splitx mad, iva tokic

Nutritional value


Conversion rate increase.


Bounce rate decrease.


Email signup rate increase.

Balancing the UX/UI design

According to Nutrivat, there is no unhealthy food, there is only an unbalanced diet. Websites can also be unbalanced.

So, we’ve added some “seeds of UX wisdom” and mixed up the content to simplify the experience and interface in order to boost the conversion rate.

Since Nutrivat’s team is always on point with healthy diet tips, we wanted to do the same for them. The existing website was good, it was easy to understand, it covered all relevant topics, and it generated sales. But! (we love our buts) it was simply not good enough. Striving for excellence is something SplitX MAD and Nutrivat have in common.

The UX/UI transformation recipe


We were excited to come to iteration which proved to be a real winner. Minimalistic UX/UI can help present a complex product in an easy-to-understand story. Oftentimes, less is more.